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When it comes to online marketing, one of the most common strategies that comes to mind is Search Engine Optimization or SEO. To obtain wider market and more target customers, every business must aim to achieve high search engine ranking and one effective method to achieve that is by search engine optimization. Google is one of the major search engines used by millions of internet users and surfers today that is why it is also one of the search engines preferred by online businesses to optimize their business website.

Google page ranking has significant effect to every online business because page rank greatly affects a business’ web presence or visibility. According to experts, visibility is very essential for online businesses because it represents credibility and popularity of the site. Determination of page ranking involves a complicated formula but in general, the algorithm in determining page rank considers the quality and quantity of outbound and inbound links to the website.

With more links strategically placed to the website and to other websites, the probability of directing more target customers to the site will also be higher. This means more chances of converting target customers to real customers and this is where good website and quality products comes in. Through high page ranking on Google, more online users will know your business and the products you offer. This is because every time they search a product or keyword relevant to your site, they will easily see your website especially if your page ranking places your business website on the first page of the search engine results.

Getting a high page rank especially in a popular search engine like Google can be really quite complicated and difficult to accomplish especially if it is your first time to do search engine optimization and online marketing. This is why some web owners prefer to hire SEO expert first in order to effectively optimize their website until they can do the basic tasks on their own.

Although hiring an SEO expert entails cost, a lot of businesses still choose this option because of the convenience and the great benefits it provides to the online business. However, if you are just starting your small business and you lack the budget to hire an SEO expert or company, you can still do the Google search engine optimization for your website. Through proper research, patience and determination, you can definitely accomplish this task and became expert yourself once you learn the advanced techniques and methods.